“This text should be required reading for everyone in contemporary business.”
--Peter Woodhull, CEO, Modus21
“The one book that clearly describes and links Big Data concepts to business utility.”
--Dr. Christopher Starr, PhD
“Simply, this is the best Big Data book on the market!”
--Sam Rostam, Cascadian IT Group
“...one of the most contemporary approaches I’ve seen to Big Data fundamentals...”
--Joshua M. Davis, PhD
The Definitive Plain-English Guide to Big Data for Business and Technology Professionals
Big Data Fundamentals provides a pragmatic, no-nonsense introduction to Big Data. Best-selling IT author Thomas Erl and his team clearly explain key Big Data concepts, theory and terminology, as well as fundamental technologies and techniques. All coverage is supported with case study examples and numerous simple diagrams.
The authors begin by explaining how Big Data can propel an organization forward by solving a spectrum of previously intractable business problems. Next, they demystify key analysis techniques and technologies and show how a Big Data solution environment can be built and integrated to offer competitive advantages.