Book review

The fourth chapter of Burgett and Franklin's Standard Marketing Procedures for All Dentists describes Dental Internal Marketing. This book focusses on the 12 forms of internal dental marketing: patient questionnaires, recall campaigns, reactivations, referrals, image materials, "welcome to the practice" letters, internal signs, the reception area biography, practice brochures, a new patient orientation kit, telemarketing, and case presentations.

The book includes 14 standard operating procedures and 16 usable samples of internal marketing methods, all in easy-to-customize format, shared by two veteran marketers with extensive experience in the dental field.

Dental Internal Marketing From Standard Marketing Procedures For All Dentists by Gordon Burgett

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Author
Gordon Burgett
Publisher
Date of release
Pages
0
ISBN
9780910167840
Binding
Illustrations
Format for Download
PDF, EPUB, MOBI, TXT, DOC
Rating
3
36

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