Book review

NICHE PUBLISHING: Publish Profitably Every Time!
Who thinks of whopping profits from books for dentists, skiers, Cubs fans, or bank tellers? In fact, that is Gordon Burgett s premise in Niche Publishing: Think small and earn big! Even better, if done right, niche publishing is almost immune to failure, unsold books, recalcitrant wholesalers, and unusable returns.
Forget bookstores, splashy promos, Oprah, and top seller lists, says Burgett. Just find a demand, test it, then create the supply. His 208-page how-to book explains how the key word is expertise, and that by meeting the need for it and providing on-going assistance, their book can quietly gain them a healthy return, even a seven-figure income, as he did by publishing a key book about standard operating procedures for dentists.
The how-to is straightforward stuff in reach of anybody with a computer, modem, phone, good eyesight, tenacity, patience, solid writing skills or a better editor, and courage. Gordon shows how niche publishers implement the process, step-by-step, from the starting line to the victory tape plus, how they can build a lifetime empire from that success.
Thousands of books go unwritten and probably millions of people in need of valuable but specific information go unserved because the would-be author/publisher simply doesn t know how to test their idea, create the material, and get it in the needy buyers hands, Gordon says. And if they do it in a systematized way, they run almost no risk, need little starting capital, and are in control of the book s destiny at every step. That s why the seminars I give on this topic fill the rooms: it s desperately needed information. And why this book is a valuable addition to every library and publishing curriculum.
Gordon Burgett isn t a publishing novice, having had three of his earlier books chosen as Writer s Digest Book Club top choices. Author of 1,700+ freelance articles and 35 published books, including Writer s Digest Books Sell and Resell Your Magazine Articles, plus Empire Building by Writing and Speaking, Niche Marketing, The Travel Writer s Guide, and How to Sell 75% of Your Freelance Writing. He has also given 2000+ paid spoken presentations, and is currently the owner and director of two niche publishing firms.
If you re planning to publish, STOP what you are doing now read this book first!--Reece Franklin, author of Consultant s Guide to Publicity
Savvy advice on a smart way to publish. --Judith Appelbaum, author of How to Get Happily Published
Read Niche Publishing if you want to fill a niche with a bestselling book. --John Kremer, author of 1001 Ways to Market Your Books
This book sets the table for those who want to feast on the lucrative niche publishing market. --Kent Sturgis, president (2004-6) of the Independent Book Publisher's Association
People buy nonfiction books to learn something or to solve a problem. In Niche Publishing, you will discover how to help more readers and sell more books by focusing your message.--Dan Poynter, author of The Self-Publishing Manual

Niche Publishing: Publish Profitably Every Time! by Gordon Burgett

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Gordon Burgett
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Niche Publishing: Publish Profitably Every Time!

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